The internet marketing industry is very ambiguous and that is why you need to work with an SEO agency Sydney. As a business owner, it can be challenging to find an SEO company that aligns with your needs. Knowing the different services that an SEO agency can offer is the best thing to do to get started. Here are some top services that an SEO company can offer.
On-page and off-page search engine optimisation
You may hear SEO companies refer to off-page and on-page SEO. On-page SEO refers to various elements of your website that you have direct control over such as formatting, linking and the proper use of headers. On the other hand, off-page SEO are the things such as outreach and link building, and anything else you cannot have direct control over. There is an overlap between the two.
Technical SEO
This is the architecture of your website and it includes things like proper use of header tags, a clean linking structure, page load speed, properly implemented 301-page redirects and mobile friendliness. These are basic elements that should be set up correctly to ensure you build your SEO strategy on top of a very strong foundation. Most of them can be fixed during an initial website audit.
Link building
This is one of the most difficult and work-intensive good SEO aspects and good SEO companies should know how to do it. A large portion of the reputation of your website in Google’s eyes is usually based on the backlink profile. The more high-quality links from websites with a high authority that point to your website, the more likely search engines are to recommend your website to their users.
There are some link-building strategies that most search engine optimisation companies will use when working on your website such as getting your website included in directories, pitching high-quality content, and creating quality content that gets linked to by people naturally.
Link building needs a thorough knowledge, as search engines do not take kindly to sites with unnatural links as a result of low-quality links and other less reputable practices. This means that if your website gets penalised by google, it can be de-indexed until you fix the existing problem. This means that it is important to get link-building right.
Content creation
Search engine optimisation does not work without content. Creating content can be anything from infographics to writing articles. The main goal is to create quality content that other people are likely to link to as a result of outreach or naturally.
Proper content creation isn’t as easy as it sounds. It is difficult to publish content that adds value to your website and stays consistent.
Competitor research
A good SEO agency Sydney should be in a position to do competitor research for you. One convenient aspect of digital marketing is how effectively and easily you can look at the strategies of your competitors. If something is working for your competitors, there is a high chance it could work for you.