One of the most challenging tasks that New South Wales SEO can do for you is to increase your web traffic. However, having a high bounce rate on your website will only harm you in the long run. It is therefore important to find ways to keep your website visitors on your site longer. The longer they stay on your website, the more engaged they will be. This will increase the chance for them to convert. Now, let us look at a few ways on how to retain people on your site longer.
Fulfill the promise of your headline
You could be getting clicks on your headlines but if you want visitors to stay on your site for longer, it is important to ensure the content matches the title. Do not let your headline act like a clickbait where you promise people things you cannot fulfil. If people click on the headline of your content and find a different story on your site, they will bounce back and even report your website to search engines as misleading.
Create more scannable content
On average, users spend about 6 seconds scanning your website content. They rarely read systematically. Instead, they will scan the page to choose out important phrases and words. If your content has long paragraphs and sentences then that will be hard for your readers to scan through.
No one will stick to your website trying to read your content. It is therefore important for your SEO company in New South Walesto use readable content without jargon. Break up your content with visual breaks and keep your sentences short. You should also ensure readability by using line spacing and font size that are large enough to read. Craft engaging subheadings since they keep your readers engaged. You can also use bulleted lists to keep your content easy to read.
A call to action should come at the end of the post
You cannot start a post by telling visitors to take action. That is the most useless thing that will turn off your readers quickly. The best thing to do is to wait until your readers have finished reading your content then bring up the call to action. This is the best way to keep your visitors on your site. Readers will leave your website after they get the information they are looking for. With the right call to action, you can give your readers a reason to stay on your website.
When you add a call to action at the end, it should be noticeable. You can use an animated slide-in to grab the attention of your audience without disturbing them.
Use helpful content to customise your thank you pages
Once your readers have engaged with the call to action at the end of your post, they are likely to leave your website. This happens if your thank you page does not provide any helpful content. You should take your new south wales SEO to the next level by using your thank-you pages to highlight relevant and useful content on your website.