With the right SEO Company North Sydney, you can use competitor keywords to improve your SEO. Competitor keywords are keywords and key phrases that your competitors target to improve their rankings and get more traffic to their websites. Targeting competitor keywords and phrases helps you appear on the same search results pages (SERPs) as your competitors. You can also use their keywords to reveal weaknesses such as keywords they are not yet targeting.With this information, you can do a competitor keyword analysis to know which keywords your competitors are using and which ones to focus on.
Competitor keyword research
This is the process of investigating your competitor’s keywords. You will first need to know which key phrases and keywords that have worked for your competitors. You can start this process by taking a look at your customers and their search habits online.
Leverage search intent
People know what they are looking for when they enter phrases or keywords into search engines. To maximise the success of your organic search, you’ll need zero in their search intent. You will also need to understand the different stages of the buyer’s journey.
For the sake of doing keyword research on your competitors, you will need to understand the journey of the customer within the context of your competitive landscape. Potential customers have a wide range of options at each stage of their journey.
Competitor keyword analysis
If your SEO Companyhas completed your keyword research, you can now tell them to do competitor analysis research to get the most out of your target keywords and phrases. A competitor analysis can be done in different steps – finding your competitors, researching the competition, gathering competitor keywords, exporting keywords and organising your results.
Finding your competitors
Your competitors can be different from your local business competitors. You may realise that some of your local competitors are not your competitors in terms of organic search. Search competitors are websites that are ranking for the same keywords or key phrases as your website. The first step in your research is to understand where you stand in comparison to your competitors. Start by typing in the search engine a search query that is common in your industry.
You will discover which competitors have the highest rankings through the search. Choose the main keywords that are relevant to your business and see who is ranking highly. You might be surprised to find out who is your competitor in terms of SEO.
Research competition
If you just launched a new website and you are struggling to find your competitors, you can use third party online tools to research. You can use free tools such as google analytics to do your competitor research.
Gather competitor keywords
You can use free online tools to find out what keywords your competitors are ranking for. After finding their keywords evaluate their keywords and find a competitive edge. Your SEO Company North Sydney will help you improve on their keywords or use them in a better way to stay ahead of your competitors.