When the internet and digital marketing started, an SEO agency Australia was always in demand. The word on everyone’s lips was search engine optimisation and being ranked high up on a search engine was what everybody wanted. Well we are here to tell you that search engine optimisation is still a thing and is still the way that people will find you on the internet. SEO agencies have had to adapt somewhat, simply because the internet and the Internet of Things is always adapting and changing, but having good SEO is vitally important.
Adapting SEO
How has SEO marketing changed over the last few years? Take a look at how the internet has changed. The way you browse the internet has probably changed. The algorithms have definitely changed things in that they show you what they think you want to see. And usually, even if you don’t want to believe this, they are right. SEO marketing has had to include a lot more content and they have had to make use of the algorithms, which means a lot of analysis goes into a marketing campaign. Video is used a lot more than it was before, and adverting on video is popular. A marketing agency no longer does simple SEO, although SEO is simple by its very nature, but they make sure the SEO is in all the right places.
Where do you need SEO if you want to optimise your website or your presence on the internet? You need it in the content of your website, in the content of your blog, in the captions of your images, in your video titles and credits, in business listings and on social media pages. A marketing campaign needs to be holistic and a good SEO agency Australia can do this for you, ensuring you have the high rankings that will bring you business.