So, you have been doing local SEO Sydney for a long time now and running a couple of ads on your site and wondering why you are not seeing positive results. Using ads such as popunders or filling your pages with ads in a way that readers find it hard to consume your content is one of the reasons why your SEO is going down. Here are some ways ads can kill your website.
Death by the numbers
It makes sense that the more ads you put on your website, the more money you will make. However, this is not always the case, especially in the long term. More ads on a website will only make money in the short term. They can make your site drag down due to unpressed image downloads, resource calls and excessive scripting. These can combine together and make your website heavy. Downloading a page laden with a lot of ads can take a while. That is true even when the ads are loading in the background.
Spiders are lazy
Ads become a potential obstacle not only for your audience but also for the spiders trying to crawl your website. Spiders do not like to be dragged behind or slowed down. They are unhappy when they work hard to get to your content. If you slow them down with too many ads then they might just move to the next site.
Google uses a lot of resources to crawl content from different websites. There is no set limit to the budget as every website is unique. If your SEO agency doesn’t reduce the ads on your website, it means that you will be using a lot of resources from google and Google might leave out your site.
More ads than content could penalise your pages
Google AdSense rules suggest that they may be looking at web pages differently now. Instead of the three AdSense units per web page, Google will be taking a more general view on your pages with more ads than valuable content. This means that pages with more ads than content are likely to be devalued. So, when you view your web page as rendered, you should see more content than ads. You need to be safe and ensure that your content is dominant and not ads. This algorithm looks at web page aggregates so if you have a few pages with this issue, you don’t have to worry about it. But if this behaviour runs across your entire site, then you will need to review your site and balance the two.
Negative ads
If you want your local SEO Sydney to be effective, you have to please both Search Engines and your users. If you displease one, you are done. Some advertising practices are so negative to a point where users have started avoiding websites that have these types of ads. Such ads include popunders, auto-play video ads with sound, deceptive ads and so on. If you use these types of ads on your website, you need to remove them.